Mon, 15 Feb 2010 17:08

It has been established that giving something for nothing is now thought to be the best method of promoting brand awareness for your products or services. Most companies now endorse the theory that getting their brand name out there through free promotional items will increase their profile and create a buzz about their products.For the large well known brands such as Adidas and Nike, it is their policy to get high profile sports stars to wear their products during largely televised sports games. Such an endorsement by a celebrity gives a massive boost to their company’s image and sales.Tiger Woods has recently been the subject of much media publicity due to his recent highly publicised car accident and the ensuing revelations about the state of his marriage. Prior to this negative publicity Tiger Woods maintained a low key wholesome image which he further endorsed by getting married and starting a family. He has now reportedly lost lucrative sponsorship deals with General Motors, Accenture Plc, AT&T and Gillette. Although many popular celebrities have lost sponsorship due to their bad behaviour it always seems to only be a matter of time before their new found notoriety finds them new sponsors.