Thu, 1 Jul 2010 16:55

They are not only a new fashion statement, but also allow wearers a number of benefits. Organisations commonly encourage employees to use jackets with company names and logos embroidered on them. Besides promoting ‘we feeling’ among the employees, this reflects a very positive brand image to the public. Embroidered jackets are widely used in promotional events. Then there are fashionable others who like to customise their jackets, just like every other thing they possess. They like to embroider themes, ranging from interesting to queer, like tattoos, on their jackets. So, at a time when customisation is the buzz word, embroidered jackets are fast pushing the plain jacket into the oblivion. Of course, they still perform the usual functions of a jacket, like providing protection against cold, rain and wind.