Tue, 25 Nov 2008 11:58

Consilium clothing - experts in promotional clothing.A new range of promotional clothing has been launched which uses SMS and web technology to offer an innovative dating service. Shyno offers promotional clothing which includes a nickname and a number printed on every item that is exclusive to the individual. Customers are also given a membership card and password to access a website which enables them to send message to anyone else seen wearing the printed clothes.Medical student Simone Giancola, who founded the service, explained to Inventor Spot: "I saw this stunning girl on a sailing boat, quite the most beautiful girl I'd ever seen in my life." "The boat had a number, and I thought, 'If only the number of that boat was a telephone number'," he added. "Then it came to me."The service began as a trial in a nightclub but has since expanded to sell 20,000 items of printed clothes with Mr Giancarlo predicting that one million will be sold in the next three years.Find out more about our printed clothes.