Wed, 23 Jul 2008 12:07

While the credit crunch continues to squeeze, it seems most businesses are prepared to invest more in brand recognition by employing the services of promotional products.This largely successful marketing method is a cheap way of getting company names into their customer's consciousness, and online directory, businessmagnet, is listing more promotional product companies than ever before.The spectrum of promotional items can range from inexpensive pens to more costly IT goods and can be printed with a firm's logo, brand or message but wearable items such as printed t-shirts, baseball caps and embroidered clothing make up a healthy 30 per cent of all promotional items sold.Marketplaces in America and the UK have witnessed record growth over the past number of years and promotional gifts have become, not just an additional tool in generating business, but a pivotal element.In a new way of marketing thinking, some large companies are now prepared to employ specialists whose sole remit is to obtain promotional items in the most cost-effective way.