Wed, 19 Nov 2008 12:14

Consilium clothing – experts in promotional clothing.

A US university football team has agreed a deal to create a new range of Blue Raiders branded promotional clothing and merchandise.

Blue Raiders, the American football squad from Middle Tennessee State University (MTSU), has selected long-time MTSU collaborator Ideas Tees to design the new printed clothing.

This marks the first clothing licensing agreement since the university formed the Collegiate Licensing Company (CLC) in June 2008 to deal with all MTSU licensing rights.

Ryan Prowell, director of university services for CLC, told Go Blue Raiders: "It is very important for the university to have local licensees like Ideas Tees that can react to 'hot markets' and other consumer needs in a timely manner."

"Local licensee can help fill a void with national licensees who might need more lead time to produce MTSU product," he added.

Ideas Tees will now produce various game-day products including digitally printed and embroidered clothing, alongside branded hats, magnets and more.

Find out more about our embroidered clothing.